Despite labels’ efforts to keep new music under wraps, it’s no longer a question of if an album will appear online before its official release date, but rather when and how. Here’s why.
An extensive explanation of why a new record gets leaked on the internet. I wonder if all these reasons are not related to [...]
Two weeks ago I was talking with Rafael Jimenez (Yahoo! México) about the last 2 posts titled “prosumers and the music biz” and he had it very clear that it the industry has to change or die trying. We were not able to come to a clear idea about the path it should take, but [...]
I just wanted to point to the fact that I really DO believe in the power of the new media. I believe that leaking the album is in fact the best shot we have, and by far, I don’t mean it in a bad way, the internet is a very powerful tool and I [...]
Recently we have finished the new album for Réplica. The process was long, it took almost 2 years to do it. The thing with record making these days (at least for a group of people with lots of dreams and no support whatsoever) is that you’ve got to have at least one “real” job and [...]
In early 2005 I was working with my partner developing special radio shows fully sponsored by a brand. We intended to offer this as a new way of communicating with consumers, and started trying to sell this to Nokia here in Mexico. The obvious issue we found with this idea came when they tried to [...]
