Despite labels’ efforts to keep new music under wraps, it’s no longer a question of if an album will appear online before its official release date, but rather when and how. Here’s why.
An extensive explanation of why a new record gets leaked on the internet. I wonder if all these reasons are not related to the artists?
Jack White went crazy about the leak of his latest White Stripes album but then he cleared out that that leak affected him as the master recording owner rather than him as an artist. Is this about money? I’m not sure. As for today, Icky Thump has over 3, 000 downloads on the “not so popular” p2p network OiNK, which tells me that at least a thousand of the downloaders are hardcore fans and they probably bought the record when it came out, but the White Stripes got another 2, 000 people to listen to it and maybe, some of them, bought it as well. As for the ones that didn’t buy it I could almost be sure that they were not going to spend money anyway. And this is only one tracker of thousands out there.
I pointed earlier at the Michael Moore case and his movie Sicko (also leaked previous to the official launch). It went pretty well on sales as well as the latest album from Linkin Park… also leaked…
Pointing the obvious, I think we should ask ourselves if a leak is the end of your career or a great marketing tool for promoting new material. I’ve already made my statement and I stand on the idea that it really helps.
An extensive study of many similar stories is available on the original post.
WHAT TO DO NOW?